LONDON,UK -- An English cricket club has had to pull out from a sponsorship deal with a sex shop after it was threatened with expulsion by its local league. Southport Trinity Cricket Club, in Lancashire, north-west England, had already produced shirts for its players displaying the logo of Nice’n’Naughty – a chain of adult shops selling pornographic videos and sex toys – in time for the start of their season this Saturday.
However, the amateur team was forced to ditch the shirts and refund Nice’n’Naughty’s sponsorship money after being threatened with expulsion from the Liverpool and District Competition of the England and Wales Cricket Board (ECB) Premier League. Southport chairman Colin Maxwell said: “Obviously, we knew that Nice’n’Naughty is not to everybody’s taste, but we didn’t realise it would cause this much of a problem. “It is a legitimate high street company. The Southport branch is right opposite the train station. “We are living in 2006, it’s not like the old days when these shops were seedy, back street affairs.” Maxwell added the Liverpool and District Cricket authorities originally approved the deal but later issued an ultimatum to the club - lose the shirts, or lose points. “They originally approved the deal but I think they came under pressure from the ECB, and they have to be seen to act accordingly,” Maxwell explained. AFP