Friday, September 09, 2005

Food 4 Porn Campaing

My friend at MayurPatel.org brought this news to my attention.

At the PLAYTIME adult store in Edison, Del Monte green beans are stacked near the Tantric love oils.
The store is touting its "Food 4 Porn" campaign, which offers free porn DVDs to customers who donate canned goods between now and Thanksgiving.

"There are people starving in the U.S. It's abominable, it's just not right," said owner Deirdre Krasner.

This isn't Playtime's first fling with philanthropy. Two years ago, it sent more than 100 sex toys to the women of Iraq, an effort it called "operation vibration." ("I feel very strongly about women being suppressed," explained Krasner.)

Earlier this year, Playtime sent condoms to a small town in Australia where the local pharmacist was anti-birth control. But when Krasner wanted to help victims of December's tsunami, she sent money, not merchandise. Yes, Krasner admits, she wants the publicity. But she also wants to help, she says.

"If we can do something small, and it makes a difference, that's just great."

Not everyone applauds Krasner's efforts. The U.S. military rejected her offer to send sex toys to female troops. Some local charities didn't want her free food, according to Krasner. But the Starfish food pantry in Plainfield agreed to accept the goods.

In more ways than one, Krasner wants to change the image of porn shops. "We aren't the small, grimy store with the guys in the trench coats," says manager Michael Drake. Krasner likes to describe Playtime as "Victoria's Secret meets smut."

During the slow hours before lunch, corseted female clerks drift through the store, polishing displays with feather dusters. That aside, with its fluorescent lights and new wall-to-wall carpeting, Playtime resembles any chain store you'd find at a mall. Except this one is X-rated.

In addition to the peep show booths walled-off near the entrance, Playtime stocks phallic novelty items and blow-up dolls in all shapes and sizes.

But Playtime's hottest-selling items, so to speak, are the hundreds of devices -- some battery-operated, some not -- that hang on a back wall and can't be described in a daily newspaper. These include "functional erotic art" objects made of Pyrex that cost up to $400 apiece. As the staff will genially inform you, the "art" can be heated or chilled for...well, you don't need an explanation.

In fact, it's Krasner's father's sex shop. Her dad, John Krasner, of Pennsylvania, opened it in 1971, making it the oldest continuously open adult store in Jersey, claims Deirdre, who took over the store five years ago. John Krasner was occasionally jailed on obscenity charges, but in Deirdre's eyes, he was a hero, fighting the forces of censorship and prudishness.

"He was never hypocritical about sexuality," she said. "He knew that the world revolved around sex. He was ahead of his time. These days, it's used to sell everything, even yogurt."

Deirdre's goal is to "mainstream" porn by cultivating female shoppers, who already comprise half the patrons, she says.

An ex-biology major and aspiring sex therapist, Harkin was shopping at Playtime with her boyfriend last year when the couple spotted a "help wanted" sign.

"He said, 'You should apply.' It just seemed like a lot of fun," said Harkin, 22. "The people who work here are very open-minded."

So, apparently, are the customers. Staff have seen everyone from moms and daughters to octogenarians, they say. But as Krasner knows, if the thrill were no longer illicit, there wouldn't be much use for titillating fortune cookies and cherry-flavored lubricant.

"Naughty excites people," she said. "I sell a lot of stuff because of naughty."

Source: www.nj.com

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