CARDIFF, UK - They say size isn't everything. But Britain's first sex superstore couldn't help boasting yesterday when it opened its doors with the biggest selection of lingerie, handcuffs and PVC wear in the country. At 4,000sqft, Ann Summers in Cardiff's Queen Street is three times bigger than its normal high street shops.
The chain, famed for its sales parties and spicy stores, picked the capital for its first superstore after discovering Welsh consumers are among the most enthusiastic devotees of its risque products. Chief Executive Jacqueline Gold said: "Wales has always been a very good part of the country for us with some of the highest sales of any area. It seemed a good place to trial this new store."
The company's top selling products in Wales include the infamous Rampant Rabbit vibrator and edible thongs as well as masseuse-style lingerie.There is a brand new range of bondage equipment, complete with animal print basques and matching cuffs, and one entire wall is occupied by serried ranks of vibrators and other sex toys.
Ms Gold said that attitudes had changed since she started selling sex toys to women at the age of 21.
"At the first parties girls were giggling at the vibrators. Now customers are much more product aware and they are more interested in sizes, speeds and shapes. I think Ann Summers can take some credit for that, certainly making sex toys much more accessible."