A scent exuded by young women as a subconscious sex attractant has synthesised for post-menopausal women, who are finding it is luring men in droves, the Brithis weekly New Scientist says.
Forty-four women took part in a six week experiment to see whether the pheromone - and odour received by hetereosexual men as a sign of mating availablity - worked for females beyond child-bearing age. Half the group added a chemical copy of the pheromone to their perfume, while the other added a dummy compund.
Among the pheromone users, 41% reported more petting, kissing and affection with partners, compared with 14% among the placebo group. Overal, 68% of the pheromone group reported increases in "intimate socio-sexual behaviours", such as sex and formal dates. In the placebo group, 41% reported increases.
Source: New Scientist (U.K)
Sounds like a good stuff to me.